Entain and MGM Resorts' JV, BetMGM, expects player acquisition rates to slow as it looks to benefit from a premium player base placing higher value bets.
While the group posted a falling EBITDA, once again in the negative, in its FY24 results on 4 February, it pointed to a “year of investment” which sought to increase player value and active users of its product.
Speaking to analysts following the group’s full-year earnings call on 4 February, BetMGM CEO Adam Greenblatt said during the year the focus had been on investing in its igaming strengths and refining its marketing, attribution, CRM and segmentation models.
These helped to drive a stronger performance in the latter part of the year.
Monthly user growth expected to slow
Monthly users in the operator’s fourth quarter were up 55% year-on-year. Greenblatt said this was achieved without the addition of any new states. Total monthly active users for the year hit 946,000, up 14% year-over-year.
However, while BetMGM toute..
