Kiko Augusto, CEO of Rei do Pitaco, shares insights with iGB@ICE on the company’s journey from a daily fantasy sports (DFS) platform to becoming one of the 14 fully-licensed sports betting operators in Brazil.
Drawing inspiration from the examples of DFS-turned-sports betting giants DraftKings and FanDuel in the US, Rei do Pitaco has built a tech-driven product tailored to Brazilian users.
With a strong user base migrated from fantasy sports, Rei do Pitaco is aiming to utilise its DFS origins to deliver an entertaining Brazilian sports betting experience.
“Back when we started the company in 2019, there was no daily fantasy for cash prizes as there were in the US,” Augusto explains to host Katie Goldfinch.
“We followed the playbook of DraftKings and FanDuel. “We’re going to acquire a lot of customers that play fantasy sports for cash prizes and now we’re in the regulated market with a big user base of customers that like sports.”
