In a special report using data from the Gambling Survey for Great Britain, the UKGC has broken down the key motivators for UK gamblers, with escapism one of the driving factors.
On 30 January the UK Gambling Commission published an add-on piece of research to the Gambling Survey for Great Britain (GSGB) report released in July. The survey is the first comprehensive report looking at the behaviour of gamblers in Britain, including what the key motivators are for players across multiple verticals.
This latest report, which cites findings from the Reasons for Gambling Questionnaire (RGQ), considers the relationship between different gambling activities and the players’ reason for engaging in them.
The RGQ contained a series of 15 questions on the reasons GSGB participants gave for taking part in gambling. People who had gambled in the past 12 months were asked to state how often their main reason for gambling was indeed their key motivator across all activities they had listed. They..
