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Andreas Bardun – FairOdds Network

Tag: Andreas Bardun

First in line: Brazil licence holders KTO and Stake on licensing challenges and first-mover advantages

Among the first to gain access to the legal online betting market in Brazil, KTO and Stake sat down with iGB to uncover the licensing process and how their early entry will bolster credibility among consumers.

After years of delays, Brazil finally launched its legal betting sector on 1 January, with operators looking to tap into what is expected to become a top-three market globally. For companies who have already secured licensed approval, the first-mover advantage has provided them with an exciting opportunity to be trailblazers.

The legal betting market in Brazil launched with 14 companies initially receiving full licences, as well as 52 operators that were granted provisional authorisation.

Provisional licences were granted to companies who are facing setbacks with their applications, such as certification delays. The extensive requirements relating to certification, as well as the huge number of applications submitted to the Secretariat of Prizes and Bets (SPA), have led to ..

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KTO targeting 10% market share in Brazil’s regulated betting market

Speaking to iGB, KTO founder and CEO Andreas Bardun is aiming to capture a 10% market share of the licensed Brazilian betting market. He is confident the group's hard work and prolific localisation strategy will pay off.
KTO has been active in Brazil since 2019, when it initially launched in a single state. Prolific expansion and various regional and national sports sponsorships have helped it gain a foothold in the market.

“I believe anyone should aim to have at least 10% market share in Brazil long term and we aim to be a market leader,” Bardun explains. “To be considered among the top brands, I think you need to have at least 10%.

“To be considered among the top brands, I think you need to have at least 10% [market share],” says KTO CEO ANdreas bardun
“We know we’re probably far off that at the moment, but if you consider pound for pound what we have done in Brazil because we are coming from very humble backgrounds with very small investment into the company and to be able ..

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KTO pulls out of Chile, Peru to narrow focus on Brazil betting market

KTO Group has pulled its sports betting brand from Peru and Chile to focus on the licensed Brazil market once it launches in January 2025.
KTO founder and CEO Andreas Bardun told iGB its LatAm presence had been reduced to just Brazil as the company prioritises growing its market share in the region.

KTO is one of 17 operators to have already applied for a betting licence within the initial 90-day window of preference. This means KTO will be granted a licence within the first wave, in time for the 1 January launch date.

First mover advantage will be crucial in brazil says kto ceo andreas bardun
KTO Brazil was launched in 2018 and Bardun believes the company will benefit from a first-mover advantage in the licensed betting market.

“We entered Brazil maybe four or five years ago now when there wasn’t so much attraction, people couldn’t really see the potential,” Bardun told iGB. “And we realised there wasn’t any kind of localisation of the product.

“We thought this is a good oppor..

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