Bet365 – FairOdds Network

March 26, 2025

Bet365 exits Chinese sports betting market

Global online sportsbook Bet365 will cease taking bets from Chinese punters on Thursday (27 March). The UK firm will pursue a growth strategy in legal markets including the US and Brazil.

In a 19 March statement emailed to Chinese customers, Bet365 announced it will now focus on “core markets [and] regions that provide long-term sustainable revenue”.

Founded in 2001, the UK company has long occupied a grey area in China. Gambling in the People’s Republic is strictly prohibited with the exception of two special administrative regions (SARs): Macau and Hong Kong.

Even so, a 2024 Financial Times report called China a “cash machine” for the family business helmed by Denise Coates. Bet365 reportedly sought out unregulated markets as UK sports betting reached saturation.

By 2014, per Regulus Partners, China “was probably Bet365’s second largest market behind the UK”, although it kicked in less than 20% of revenue at the time.

“Mirror sites” foiled China censors

A 2022 article in Busine..

March 17, 2025

Weekend Report: FanDuel launches RG TV series, Bet365 live in Illinois and Tennessee, Scientific Games WLA re-certification

Welcome to the Weekend Report, where iGB looks at the news that you may have missed across Friday, Saturday and Sunday. This week: FanDuel TV launches responsible gambling series, Bet365 launches in Illinois and Tennessee and Scientific Games secures WLA re-certification.

FanDuel to debut ‘The Comeback’ RG series

First in the Weekend Report, the FanDuel TV division of FanDuel Group has announced the launch of a responsible gambling series, ‘The Comeback’.

Responsible gambling ambassador Craig Carton, who has been very public describing his own past addiction issues, will interview people who have experienced addiction themselves. Carton will cover stigma surrounding gambling disorder and highlight the support available to people.

The first episode will feature 11-year NBA veteran and recovered problem gambler Randy Livingston. Both Livingston and his wife have recently joined FanDuel as responsible gambling ambassadors.

The Comeback will be streamed across both FanDuel’s YouTube c..

February 24, 2025

Weekend Report: Fresno State basketball betting inquiry, Bet365 in Tennessee

Welcome to the Weekend Report, where iGB looks at the news that you may have missed across Friday, Saturday and Sunday. This week: Fresno State basketball faces betting inquiry, Bet365 lands Tennessee licence and Altenar pens Immense Group sportsbook deal.

Sources allege Fresno State basketball betting inquiry

The basketball programme at California State University, Fresno has reportedly found itself at the centre of a betting enquiry.

Sources close to the matter told ESPN on 22 February the case involves several of the Fresno State team’s players. So far, one player has been removed from the team, while two others have been suspended.

Mykell Robinson has not played for Fresno State since January and is no longer on the team. Fresno State also said in a statement that guards Jalen Weaver and Zaon Collins were being withheld from competition while the university reviews an “eligibility matter”.

The sources said Fresno State launched an investigation after receiving a tip off. The N..

October 14, 2024

Weekend Report: Bet365 enters Peru, South Korean celebrities caught up in illegal betting case

Welcome to the Weekend Report, where iGB looks at the news that you may have missed across Friday, Saturday and Sunday. This week: Bet365 launches in Peru, a Pakistan cricket legend is under fire for new ambassador role and South Korean celebrities are swept up in illegal gambling.
Pakistan cricket legend faces backlash over betting ambassador role
Starting in Asia, Pakistan cricket captain Wasim Akram has come under fire for taking on a new betting ambassador role with Baji.

India-facing Baji offers online sports betting and casino and has enlisted several celebrities to help promote its services. Akram is among those to come on board despite Pakistan having placed restrictions on promoting gambling.

Fans took to social media to criticise Akram after he shared a promotional video on social media. Questions were also raised as to why Akram is working with an operator that is not licensed in Pakistan.

Bet365 makes Peru move
Meanwhile, in South America, Bet365 has announced the launc..

October 4, 2024

State of the Union: MA sends cease-and-desist to Bovada, NCAA not sure betting bans work

Welcome to iGB's State of the Union, a look at the biggest North American sports betting stories we've covered over the week and briefs on others we found interesting.
Massachusetts wants Bovada gone
The state of Massachusetts became the latest this week to send a cease-and-desist letter to offshore operator Bovada. The company is not licensed, but is offering online casino, pari-mutuel wagering and sports betting in the Bay State. The attorney-general’s office on Thursday (3 October) sent a letter that reads in part:

It is illegal in Massachusetts to engage in commercial gambling except where expressly
authorized by the Commonwealth. Mass. G.L. c. 4, sec. 7 (definition of “illegal gaming”); G.L.
c. 23K. Bovada offers an online casino that includes among its games slots, blackjack, roulette,
baccarat, and poker, without any license issued by the Commission under Mass. G.L. c. 23K.

Moreover, Mass. G.L. c. 23N, § 5(a) prohibits engagement in “any activity in connection with
..

September 10, 2024

Betano leading in Brazil with 23% of grey betting market share ahead of Bet365

Betano is currently leading the way in Brazil with a 23% share of the grey wagering market, a new white paper from OpenBet has indicated using research from global industry data consultancy H2 Gambling Capital.
Offering exclusive data analytics and projections from H2GC, the OpenBet report revealed Betano 23%of the Brazil betting market, with Bet365 following closely behind with a 20% share.

However, the report also outlined that with the legal market set to launch on 1 January 2025, the Brazilian industry will be increasingly competitive as local brands as well as a raft of international brands seek to get their share of an onshore market that H2GC predicts could reach $10.1bn (£7.7bn/€9.2bn) in gross gaming revenue (GGR) by 2029.

That would represent growth of nearly double, with H2GC estimating Brazil’s legalonline sports betting and igaming market will be worth around $5.6bn in 2025 GGR.Around $3bn of that will come from online sports betting, with igaming responsible for $2.6bn…

September 9, 2024

Weekend Report: Brazil names betting chief, Bet365 fined in NJ

Welcome to the Weekend Report, where iGB covers the news that you may have missed over Friday, Saturday and Sunday. This week, we look at a letter calling for Austrian gambling reform and Bet365 getting fined in New Jersey.
New secretary of sports betting named in Brazil
In this week’s Weekend Report, Giovanni Rocco Neto, previously a counsellor in Brazil’s ministry of sport, will oversee the promulgation of rules and wagering launch in Brazil, reports Insider Sport. Legal, live sports betting is set to launch in January and 114 operators have applied for licences. Neto will report to sports minister André Fufuca and will be independent of the secretariat of prizes and betting. His new title is national secretary of sports betting for the economic development of sport.

In his last role, he was the chair of the committee of integrity, rights and duties in betting and gaming.

NJ regulator fines Bet365
The New Jersey Department of Gaming Enforcement (DGE) last week fined UK-based Bet3..

August 6, 2024

NJ regulator orders Bet365 to pay bettors $519,000 after unapproved odds’ shifts

The New Jersey Division of Gaming Enforcement (DGE) is mandating that Bet365 pay out $519,323.32 for 199 winning wagers on which the company adjusted odds without the agency's approval. The changes in odds were made on 12 different dates between 25 December 2020 and 18 November 2022.
All states do not require operators to get approval before shifting odds. Also unusual is that Bet365 must pay the bettors rather than a fine to the DGE. In many cases in New Jersey and other states, when a sportsbook violates the rules, fines are imposed.

Bet365 is among the top five operators in terms of gaming revenue in New Jersey.

The DGE gave Bet365 10 days to reimburse bettors from the time the letter went out.

Division approval needed, DGE reiterates
According to a 22 July letter, Bet365 altered the odds on the events after they were posted.

In the letter, the DGE writes that Bet365 believed it could “unilaterally revise the odds that had already been offered on wagers for these event..

August 2, 2024

Waterhouse VC: The rise and rise of Bet365

How has Bet365 maintained a consistent top position in online gambling? Tom Waterhouse reviews its tactics for success.
Becoming the dominant force early in an industry can lead to significant competitive advantages, brand recognition, and customer loyalty. Amazon in ecommerce and Coca-Cola in soft drinks, are examples where early and effective market entry cemented dominant lasting positions. Dominance is maintained through established distribution, economies of scale and a sticky customer base.

In gambling, aside from countries where a pari-mutuel (tote) operator has a monopoly on betting, there is a variety of choice. For example, in Australia, there are around 100 wagering operators and in the UK there are 175 online operators. Before the internet, bookmakers would typically earn and retain market share through physical high street betting shops, which gave the industry a natural barrier to entry.

In the UK, Ladbrokes and William Hill emerged as the initial market leaders among a..

July 26, 2024

State of the Union: Texas exploratory group, a look at online gambling support in Addabbo’s district

Welcome to iGB's State of the Union, a look at the biggest North American sports betting stories we've covered over the week and briefs on others we found interesting.
Texas group to “explore” legal gambling
A group of North Texas business and community leaders formed a coalition to explore legalising casinos in the state. Former Dallas Mavericks majority shareholder Mark Cuban sold a portion of his shares to two families associated with Las Vegas Sands earlier this year. Should gambling be legalised, the entity plans to build a casino resort in Dallas.

The North Texas Commission “will study the implications of destination gaming and make recommendations regarding issues like economic development, workforce demands, infrastructure requirements, transportation and public safety impacts,” the Dallas Business Journal reported on Wednesday (24 July).

The commission was formed ahead of the 2025 legislative session, when lawmakers are expected to again consider the issue. Las Veg..

July 9, 2024

Survey reveals Betano as most recognisable brand in Brazil

Kaizen Gaming-owned Betano is the most recognisable and trusted betting brand in Brazil, a survey by Env Media has revealed.

Env Media centred its survey on the 20 most popular brands in Brazil, including the likes of Betano, Bet365 and Betfair. The study aimed to establish what operators held the greatest share of voice in Brazil by looking at their visibility and market shares.

This is ahead of the regulated market going live following the December approval of Bill 3,626/2023, legalising sports betting and igaming.

The survey asked 500 active adult bettors which operators they were both aware of and trusted. Betano led the way with 73.4% of respondents stating they recognised and trusted the operator. Bet365, meanwhile, was second, selected by 67.2% of those surveyed.

Brazilian operator Pixbet was third, recognised and trusted by 54.7% of respondents, while Sportingbet and Betnacional were selected by 42.6% and 41.6% respectively.

Betano also held the advantage in Env Media’s s..

March 28, 2024

GST leaves India out of its depth

The decision to impose a 28% Goods and Services Tax (GST) on turnover in India delivered a blow to a burgeoning, exciting gaming market overnight. But with so much industry pushback, and attempts to stay GST-related court orders, can India turn back the tide on GST?

Dust off your time machine and travel back to 1867, when India’s Public Gaming Act was enacted.

This piece of legislation regulated some forms of gambling with extremely strict parameters. It legalised lotteries and horse racing but banned the operation of public gaming houses. At the time, anyone caught running a public gaming house faced a fine of ₹200.

Obviously, the original legislation couldn’t have taken online gaming into account. This left the practice in a state of uncertainty, despite a ready-and-waiting base of gambling and sports fans.

In more recent years, attempts have been made to legalise both online gambling and sports betting. In 2016, the Supreme Court backed calls for legalised betting, referring to..

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Tag: Bet365