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Tag: Beter

April 14, 2025

Weekend Report: First US approval for Beter, STS new sportsbook chief, woman wins $15 million judgment against casino

Welcome to the Weekend Report, where iGB looks at the news that you may have missed across the last few days. This week: Beter gains first US approval, STS names new sportsbook chief and a woman wins a $15 million judgment against a Las Vegas Strip casino.

Beter lands first US approval in New Jersey

Sports betting odds, data and content provider Beter has secured its first approval in the US.

Vendor registration from the New Jersey Department of Gaming Enforcement enables Beter to work with licensed operators in the state. This includes delivering its real-time data and live streams.

The first approved product is its flagship Setka Cup table tennis tournaments. This is already live in New Jersey from Bet365.

Beter arranges over 11,000 Setka Cup matches per month, offering more than 30 betting markets per event. In total, it organises over 46,000 fast-betting events monthly across esports and sports disciplines.

“This is a milestone moment for the Beter team,” CEO Gal Ehrlich said..

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April 13, 2023

Beter to move distribution in-house

Content and data provider Beter will move its content distribution system in-house as part of a new strategy to strengthen and expand its operator partnerships.

The basketball, MMA, esports, table tennis and igaming content supplier said that it wants to have greater control over the distribution of its content among its network of operator partners.

Beter has enjoyed “incredible success” in recent months, it explained, and intends to strengthen its existing partnerships, as well as work with more tier-one brands globally.

“We have made the strategic decision to take more control over the distribution of our content,” said Beter CEO Gal Ehrlich. “This decision is not a reflection of the incredible work our partner has done on our behalf, but rather an opportunity to align our distribution strategies with our long-term goals.

“We are confident that by taking a more active role in the distribution of our content, we will be better positioned to deliver on our commitment to provide t..

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