Betr – FairOdds Network

December 4, 2024

The sports betting graveyard: Key 2024 trend is smaller companies exiting the US

While BetMGM, Caesars Sportsbook, DraftKings, ESPN Bet, Fanatics and FanDuel continue to grow their customer databases and jockey for market share in sports betting, many of the smaller and often independent platforms have disappeared, leaving consumers with fewer choices.

This story originally ran in the December 2024 issue of GGB Magazine.

This year was the first since sports betting became a states’ rights issue in 2018 in which no state legislature legalised sports betting. Missouri voters did legalise that state in November. Two states – North Carolina and Vermont – launched live wagering, the lowest number since 2018. The only number that continues to rise is the number of wagering platforms downsizing or joining the sports betting graveyard.

Companies like Betr, Sporttrade and Underdog Sports have grown in this environment. Rather than rushing to get licensed and go live in any available market, these companies have thoughtfully and intentionally selected markets in which th..

September 3, 2024

Quickness, convenience key themes as US wagering platforms roll out upgrades for start of football season

Whether it's the ability to place a parlay bet faster or from anywhere on a site, US digital sportsbook platforms from Betr to ESPN Bet have new looks and improved user interfaces as the most lucrative season of the year is set to begin.
The NFL season kicks off on Thursday (5 September) when the Baltimore Ravens play at the defending Super Bowl champion Kansas City Chiefs. The first full Sunday of games is 8 September. College football season had its first full Saturday of games on 31 August.

The SEC on ABC debuted with three games and average viewership of 7.6 million. The triple-header was the second-highest rated college football kickoff Saturday in ABC history, according to AwfulAnnouncing. And Sunday’s USC-LSU game drew 9.2 million viewers, including 11.1 million at the peak.

Football season in the US is a key period for customer acquisition. Sportsbooks are running myriad promotions to draw new customers but, in addition, many are offering new features to keep customers..

June 26, 2024

Betr awarded Maryland wagering licence

Microbetting wagering platform Betr was awarded its Maryland licence at a Sports Wagering Application Review Commission (SWARC) meeting on Wednesday (26 June) morning. However the company must still go through a controlled demonstration before launch.

Betr is live in two other states – Ohio and Virginia – after it exited Massachusetts earlier this year. Betr also has a temporary licence in Indiana but has not launched there yet.

Owned by YouTube star and boxer Jake Paul and Joey Levy, Betr is among a handful of smaller betting companies that have been able to find success in crowded markets.

Maryland’s lottery commission in May signed off on Betr’s Maryland wagering licence. But in Maryland, SWARC is the only group that has the authority to issue a licence.

Betr will enter Maryland just as BetFred, which gave up its Maryland wagering licence, is exiting. At the same time, Veterans Services Corporation (VSC) is set to launch. VSC is pointing to a 1 July launch. It is a British-ba..

April 11, 2024

BetMakers acquires Racelab Global assets

BetMakers Technology Group has completed the acquisition of assets from Racelab Global, an international supplier of racing wagering products and technologies.

Under the acquisition agreement, BetMakers will pay a total consideration of AU$1.5m (£779,316/€910,620/US$977,501) to take ownership of the Racelab assets. However, there is a clawback clause of up to $500,000, dependent on key customer obligations within 30 days of closing.

BetMakers said that the deal represents a “highly strategic acquisition” for the business. It adds race form, preview and statistics technology to its ecosystem, as well as proprietary fixed-odds pricing technology and associated algorithms.

Racelab assets include ProForm informatics and enhanced content and Odds Engine pricing and trading technology.

Other benefits include potential to further expand services in the harness and greyhound form and preview racing sectors. In addition, BetMakers said the deal provides an ongoing partnership with global r..

April 11, 2024

BlueBet agrees to acquire Betr wagering business

BlueBet Holdings has entered a binding asset sale agreement to acquire the Betr wagering business and create an enlarged organisation in Australia with increased scale and market share.

Announced today (11 April), the deal will see BlueBet issue approximately 265.4 million fully paid shares to Betr shareholders. This equates to around 56.9% of BlueBet’s current shares.

A potential deal has been in the works for some time. Yesterday (10 April), BlueBet added fuel to the fire by requesting a trading halt on the Australian Stock Exchange (ASX) amid talk of an acquisition.

The deal remains subject to a series of closing conditions, including the support of BlueBet shareholders. BlueBet has “unanimously” recommended shareholders vote in favour of the merger, saying it will create material value.

If these conditions are met, BlueBet says it expects to complete the merger by 1 July.

BlueBet chair hails “transformational” moment

“This is a transformational moment for BlueBet,” says Mich..

March 28, 2024

PGAM 2024: How is the industry raising RG standards?

This year’s US Problem Gambling Awareness Month (PGAM) comes amid the first concerted backlash against gaming expansion, so how has that changed the way operators are leveraging the initiative? iGB speaks to executives from DraftKings, Betr and OpenBet to find out what these companies are doing to raise standards.

Following the repeal of the Professional and Amateur Sports Protection Act (PASPA) in 2018, gambling fever has swept large sections of the US, with 40 jurisdictions since taking up the option to offer legal wagering.

The National Council on Problem Gambling (NCPG) launched PGAM in 2003 with the aim of raising awareness on the issue. Since its inception, and particularly post-PASPA, the event has marked an important month in the calendar in the fight for responsible gambling (RG).

Chrissy Thurmond, head of RG relations at DraftKings, hails the influence of PGAM in helping the gambling industry to combat irresponsible play.

“One of the things that has been really benefic..

January 23, 2024

Betr secures market access deals in Colorado, Pennsylvania and Kentucky

Microbetting operator Betr has secured market access deals in Colorado, Pennsylvania and Kentucky and has outlined its expansion plans for 2024.

Betr has agreed deals for online sportsbook and casino in Pennsylvania and for online sportsbook in Colorado and Kentucky.

In Pennsylvania, Betr’s agreement is with the Cordish Gaming Group, which is the gaming division of The Cordish Companies. This is where Betr will debut its Betr Casino product, pending regulatory approval.

Cordish Gaming Group operates resorts in Pennsylvania, Maryland and Louisiana.

Betr has agreed to a market access agreement in Pennsylvania with Cordish Gaming Group

Rob Norton, president of Cordish Gaming Group said Betr Casino will add to its existing online casino portfolio.

“We are very excited to partner with Betr on the launch of their first online casino,” said Norton.“Betr Casino will make a winning addition to the gaming options available to Pennsylvania players, which includes two of our own successful ..

September 7, 2023

Betr launches real-money sportsbook in Virginia

Microbetting operator Betr Holdings has announced the launch of its real-money sportsbook product in the state of Virginia.

Consumers can access the Betr Fantasy & Sportsbook app on iOS as well as the Betr Microbetting app via Google Play. Betr will also launch its Scripts product in the state.

The roll-out means Betr is now active in three US states, having already gone live in Ohio and Massachusetts.

Launching in Virginia also marks the final Betr Sportsbook roll-out on Betr’s V0 product. The operator will introduce its V1 Sportsbook in additional and existing states next year.

This development has been made possible through Betr’s acquisition of the Chameleon platform from FansUnite. Betr purchased Chameleon, which offers a suite of gaming solutions, for $7.4m (£5.9m/€6.9m) in May.

Betr’s new V1 OSB product will feature wider sportsbook capabilities. These include pre-match and in-play core markets, parlays, same game parlays, futures, props and other bet types. More than 20 ad..

April 20, 2023

Betr brings on the Cavinder twins as equity partners

Beter has agreed an exclusive media partnership for the Cavinder twins to join the business as content creators, creative directors and equity partners.

The Cavinder twins, Hanna and Haley, are former NCAA basketball players who have built a large social media following. In an exclusive deal, they will bring their Twin Talk podcast, which originally launched on iHeartRadio, to Betr Media.

Betr said that this partnership will expand on-camera content and female-focused sports content for the company.

In addition to their own podcast, the Cavinder twins will make regular appearances on BS w/ Jake Paul and other Betr Media content across multiple platforms.

Founder and CEO of Betr, Joey Levy, says he is thrilled to welcome the Cavinder twins to the company. He said: “They have already accomplished so much and are just scratching the surface of their potential.”

The Cavinder twins said the partnership offers growth potential to their brand.

“Betr gives us the ability to accelera..

March 16, 2023

Betr to expand beyond microbetting into new segments

Joey Levy and Jake Paul's microbetting start-up Betr has announced it will be expanding beyond the vertical into new segments.

The company said that it will offer pre-match and in-play betting in its core markets ahead of the commencement of the NCAA basketball tournament March Madness. The expansion to new verticals will launch with 0% margin on pre-match markets for the tournament, which Betr said will have industry-best payouts during the event.

Co-founder and CEO Joey Levy said that the business was “excited” to be at the forefront of innovation efforts as it looks to expand its suite of product offerings.

“The core markets on Betr will be the first launch of Simplebet-powered core markets on any platform, so we are excited to be at the forefront of their innovation efforts as they continue expanding their suite of product offerings,” said Levy.

The CEO said that the decision to launch first with only microbetting was a deliberate strategy to speed up the company’s time..

November 4, 2022

Betr secures market access in Indiana

Betr, the new micro-betting business founded by Simplebet co-founder Joey Levy and social media personality Jake Paul, has secured market access in Indiana via a partnership with the Caesars Southern Indiana land-based casino.

Subject to regulatory approval, the new arrangement, which also includes EBCI Holdings, the gaming entity of the Eastern Band of Cherokee Indians that operates the casino, will allow Betr to launch real-money micro-betting in the state.

Upon Betr securing the relevant licence, consumers in Indiana will be able to place wagers on a range of in-game plays or events such as the number of strikes thrown in a baseball game or how many touchdowns will be in a football game.

The deal will predominantly be equity-based and forms part of a wider partnership between Betr and EBCI Holdings that could lead to further launches in other states.

“Market access is one of the primary expenses that comes with launching a regulated sports betting business in the US, so we have ..

October 11, 2022

Betr becomes first US online operator to ban credit card gambling

Sports betting operator Betr, founded by Simplebet co-founder Joey Levy and influencer Jake Paul, has announced that it will ban the use of credit cards on its micro-betting app, claiming to be the first US operator to do so.

The announcement was made by Levy, Betr’s CEO, at the Global Gaming Expo event in Las Vegas yesterday (10 October).

Levy also revealed that Betr will become the first operator to enforce mandatory deposit limits for 21-25-year-olds.

Read the full story on iGB North America

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Tag: Betr