Sportsbook solutions provider Metric Gaming has entered into the UK market by supporting BetZone with the launch of its new sports betting offering.
The UK-facing BetZone sportsbook is now live, operating on technology provided by Metric Gaming. Players are able to wager across a range of sports and events including football, tennis and horse racing.
Metric Gaming said the offering will primarily be racing-first, with a focus on horse racing betting. This will be supported by its in-house racing product, which is being rolled out for the first time.
The new partnership was first revealed in July of last year. Since then, Metric Gaming and BetZone have been working on the new sportsbook ahead of its launch this spring.
BetZone also collaborated with GiG Software for its roll-out in the UK, the operator revealed last month. GiG provided BetZone with its X-Suite technology to support its online offering.
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Commenting on the launch, BetZone c..