Brazil – FairOdds Network

April 4, 2025

How Rei do Pitaco is following the US DFS to sports betting model in Brazil

One of the first to gain a full licence in the newly regulated Brazil betting market, Rei do Pitaco is hoping to compete against a wave of international entrants. Somewhat following in the footsteps of success stories in the US, CEO Kiko Augusto explains how the company’s strategy differs and how Rei do Pitaco’s daily fantasy sports (DFS) roots have set it up for success.

Rei do Pitaco launched its DFS offering in 2019 with one eye already on the soon-to-be regulated sports betting market in Brazil, which finally launched on 1 January.

It first signed an online sportsbook partnership with Kambi in 2022 – a deal it extended last October as it prepared to transition from a DFS operator to a full-fledged sports betting site.

It is a strategy that has been hugely successful in the US for the two market leaders, FanDuel and DraftKings. Both evolved from DFS-focused operations to sports betting and igaming to the tune of a combined $10.6 billion (£8.2 billion/€9.6 billion) in FY2024 reven..

March 10, 2025

Brazil Sport Commission to discuss bill banning betting ads this week

On Wednesday (12 March), the Sports Commission (CEsp) will discuss a bill banning fixed-odds betting advertising in Brazil.

The bill, authored by Senator Styvenson Valentim, would amend Article 33 of Law No 13,756/2018, which brought forward regulation for fixed-odds sports betting in Brazil. Article 33 would ban gambling ads across all channels and mediums.

Valentim’s justification for the ban on gambling ads relates to the belief that companies are disregarding restrictions on marketing, particularly towards younger people.

“This proposal is justified in view of the sudden change in the profile of bettors, which is now mostly made up of young people, who have at their disposal, 24 hours a day, with just one click, the possibility of placing bets without any barrier to impulsive behaviour,” Valentim said.

The CEsp will analyse the bill in a meeting starting at 10.30 local time on Wednesday. The proposal will then be sent to the Communication and Digital Law Commission (CCDD), whic..

February 6, 2025

2025 a year of stability in Brazil as sector interprets new regulations, says legal expert

The first year of Brazil's legal online gambling market will be one of interpretation and major consolidation of regulations, predicts specialist betting lawyer Udo Seckelmann of Bichara e Motta Advogados. He also believes the public narrative against gambling is influencing the SPA's decisions.

Speaking to iGB, Seckelmann, who is head of gambling & crypto at Bichara e Motta Advogados, said he believes this first year of operation for online gambling in Brazil will bring many changes in regulations as the sector settles into the new rules.

He expects 2025 to be a “year of consolidation” for gambling in Brazil as regulations and expectations from the regulator are interpreted and finalised.

“We can expect a lot of changes and consolidation in Brazil this year, consolidation of the understanding or the interpretation [of regulations] for the SPA. [Consolidation] of what’s going to work, what’s going to be allowed, what’s not going to be allowed and eventual changes that w..

January 24, 2025

Esportes da Sorte granted full authorisation to operate in Brazil

Esportes da Sorte has been granted authorisation to operate fixed-odds betting in Brazil after a Federal Court injunction.

On Thursday (22 January), the Secretariat of Prizes and Bets (SPA) published SPA/MF Ordinance No 136 in the Official Gazette of the Union, allowing Esportes Gaming Brazil and its Esportes da Sorte and Onabet brands to operate throughout Brazil.

Esportes da Sorte’s inclusion in the federal regulator’s list of authorised companies follows the Federal Court of the Federal District granting an injunction in January to allow it to operate nationally, despite only holding a state lottery licence with Loterj.

In response, Esportes da Sorte said the ruling confirmed the company’s compliance with Brazil’s gambling regulations including paying its licence fee to operate in the regulated market.

“The decision confirms that the company, from the beginning, complied with all legal and regulatory procedures established by the legislation and its respective ordinances,” Espor..

January 14, 2025

Esportes da Sorte avoids Loterj national betting ban with Federal Court injunction

Esportes da Sorte has obtained an injunction from the Federal Court of the Federal District that will allow it to operate in the licensed Brazil betting market, despite it only holding a Lottery state betting licence.

The Federal Court’s decision, taken on Monday (13 January), enables Esportes da Sorte Group to launch its Esportes da Sorte and OnaBet brands nationally in Brazil, even though it has not been granted a federal licence or provisional licence to operate in the legal online betting market.

On 3 January Federal Supreme Court minister André Mendonça passed a preliminary ruling to ban Rio de Janeiro State Lottery (Loterj) licensees from providing nationwide gambling activities.

Esportes da Sorte gained Loterj authorisation back in August 2024 after its owner, Esportes Gaming Brazil, became the controlling shareholder of Loterj-licensed platform owner ST Soft.

However, the new Federal Court ruling guarantees Esportes da Sorte will be granted special authorisation to operat..

January 14, 2025

First in line: Brazil licence holders KTO and Stake on licensing challenges and first-mover advantages

Among the first to gain access to the legal online betting market in Brazil, KTO and Stake sat down with iGB to uncover the licensing process and how their early entry will bolster credibility among consumers.

After years of delays, Brazil finally launched its legal betting sector on 1 January, with operators looking to tap into what is expected to become a top-three market globally. For companies who have already secured licensed approval, the first-mover advantage has provided them with an exciting opportunity to be trailblazers.

The legal betting market in Brazil launched with 14 companies initially receiving full licences, as well as 52 operators that were granted provisional authorisation.

Provisional licences were granted to companies who are facing setbacks with their applications, such as certification delays. The extensive requirements relating to certification, as well as the huge number of applications submitted to the Secretariat of Prizes and Bets (SPA), have led to ..

January 10, 2025

Sportradar integrity report: Brazil no longer leader in football match-fixing cases

The 2024 Sportradar annual integrity report has displayed a significant decline in suspicious match detections for football in Brazil, with the country no longer the most impacted by match-fixing in the sport.

On Thursday (9 January), Sportradar released its ‘Integrity in Action 2024 Global Analysis & Trends’ report for 2024. Its 2023 edition reported Brazil had the most suspicious match detections of all countries surveyed with 109 during the 12-month period.

The 109 figure suspicious match detections in 2023 was a 29% year-on-year reduction on the previous year, though. And there is more positive news for Brazil in this year’s integrity report, as the total number of suspicious football matches dropped by 52 to 57 in Brazil. It was no longer the nation with the most suspicious match detections for the sport in 2024.

Of the 57 detections, four were in competitions organised by the Brazil Football Confederation (CBF), representing just 0.18% of all games overseen by the CBF. Compara..

January 10, 2025

2025 predictions: Brazil to remain fluid, adopting novel betting types, sponsorships may be reviewed

How will the gambling sector evolve in 2025? We asked the industry to consider how key trends in 2024 will progress into this year

Ushering in 2025, the sector has hit the ground running in preparation for ICE Barcelona in a couple of weeks. Across the pond a couple of US states have kicked off their legislative sessions this year with bills supporting online gaming launches. But the holiday period provided enough downtime to reflect on ways the gaming industry evolved in 2024 and then consider what will likely dominate the headlines and earnings calls in the year to come.

Brazil’s legal online betting launch captured the most eyes in 2024’s news flow, and how the licensed market will navigate its infancy stages will pique the sector’s interest in coming months. Last summer, 113 operators applied for early-stage licences to enter the market, hoping to be among the first to launch on 1 January.

Brazil’s SPA then awarded 66 approvals at the turn of the year, including 14 full and 52..

January 8, 2025

Brazil Supreme Court rejects Loterj’s latest appeal in ongoing spat with federal government

Supreme Federal Court (STF) minister André Mendonça has rejected the Rio de Janeiro State Lottery’s (Loterj) appeal against the ban on state-licensed brands operating throughout Brazil.

On 2 January, Mendonça passed a preliminary decision to ban Loterj licensees from operating nationally across Brazil. The request was initially filed by the attorney general’s office (AGU) back in October, requesting the court suspended certain 2023 provisions that gave Loterj powers to regulate outside of Rio (Accreditation Notice 01/2023).

As a result of the court’s ruling, Loterj licensees were banned from accepting bets beyond Rio de Janeiro state borders and also mandated to reintroduce geolocation tracking to ensure bets are only being accepted within the state.

Mendonça’s decision gave Loterj five days from 2 January to halt its nationwide activities and impose these geolocation mechanisms.

Loterj immediately appealed the decision, citing “defects, omissions, obscurities and material errors..

December 20, 2024

Betano deputy CEO points to localisation and sponsorship as the keys to success in Brazil

Betano looks set to be one of the frontrunners when the legal market launches in Brazil on 1 January 2025, with deputy CEO Aris Dimarakis emphasising the importance of sponsorship and a localised approach.

Legal online betting in Brazil is now less than two weeks away, and operators such as Betano have been jockeying for position to ensure they capitalise on being among the first to enter what will likely be a top-three global gambling market.

Betano was the first to apply for a licence back in May, with the company enjoying early brand awareness advantages due to its sponsorship-heavy strategy.

Making Betano visible across Latin America

Betano sponsored the Copa América football tournament over the summer, while it also sponsors the top-flight league in Brazil, as well as a number of clubs.

Betano’s sponsorship of the copa América afforded the brand huge visibility across latin america

Dimarakis believes this has been crucial to Betano becoming front and centre in the Brazilian..

November 28, 2024

Aposta Ganha eyes 10% market share as one of Brazil’s first betting licensees

Aposta Ganha expects to take up to 10% market share in Brazil's licensed betting market after securing one of the first licences and gaining early mover advantage.

Aposta Ganha announced on Tuesday (26 November) that its betting licence had been approved by the Secretariat of Prizes and Bets (SPA), paving the way for the operator to enter the legal betting market in Brazil in January.

As a local operator, the company takes pride in being one of the first to receive licence approval in its home country.

Aposta Ganha CCO Hugo Baungartner describes it as a “big, big step”, one that reinforces the operators’ belief that the soon-to-be regulated sector in Brazil will support and protect players and stakeholders.

“We are really happy to get this and this whole thing just comes to reconfirm that we are a group in Brazil that really believes in the market, being a Brazilian group and always, always trying to make the best things for Brazil as well and that’s why we were on the one ..

November 18, 2024

LatAm Q3 results round-up: Brazil betting launch dominates discussions

With the majority of the gambling industry having published their Q3 results, iGB looks at how operators fared in the region and their plans for the future there.

Brazil will launch its legal betting market on 1 January 2025 and one operator that is hoping to make a real dent in the market is the giant Flutter Entertainment.

Back in September, Flutter announced it had agreed to acquire an initial 56% stake in NSX Group, which operates the Brazil-facing Betnacional brand. The deal is worth $350 million (£266.5 million/€316.0 million).

For the nine months ending 30 September, Flutter reported year-on-year revenue growth in Brazil of 4%. In its earnings call following the Q3 results release, CFO Rob Coldrake spoke of the operator’s excitement for the market opening.

“We’re very confident about our approach in Brazil,” Coldrake told reporters. “We’ve grown with our brands that we’ve got there already. We’re very excited about the NSX acquisition.”

The NSX acquisition will create a new..

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Tag: Brazil