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Tag: Channelisation

March 13, 2025

Majority of popular illegal sites use licensed platforms in Sweden, reports ATG

New Q4 research from Aktiebolaget Trav och Galopp (ATG) has suggested 17 out of 20 popular illegal gambling sites use the same platform providers as licensed operators.

Published yesterday (12 March), an ATG-led report covering illegal gambling activity during Q4 in Sweden reported online channelisation was between 69% and 82% during the period.

This is some way below the government’s long-term target of 90%, set in 2019, when the country opened its regulated online gambling market.

Q4 figures are only marginally better than the 70% and 82% range reported by ATG for Q3.

Unlicensed website traffic up tenfold since 2019

Setting out its findings for Q4, ATG said its data suggests traffic to unlicensed sites in Sweden has increased tenfold since regulation in 2019.

As was the case in Q3, channelisation for online casino was much lower than the rate for sports betting. ATG placed casino channelisation at between 59% and 74%, while sports betting was in a range of 79% to 88%.

The ope..

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April 8, 2024

Belgium report warns of impact of over-regulation on channelisation

A report from Belgium-based operator Gaming1 has highlighted concerns over the effect of over-regulation on channelisation.

On 1 July 2023, Belgium introduced a near total ban on gambling advertising. This was after a consortium of sports teams and gaming operators were defeated in a last-ditch legal bid challenging the royal decree.

The ban faced backlash, with Belgium gambling trade body Bago highlighting the government’s decision to act against the advice of the country’s Gambling Commission when imposing the ban.

Gaming1’s report has now outlined the impact of the royal decree on channelisation towards legal operators in Belgium.

Gaming1 pointed to surveys conducted by Nepa in 2023. The studies found a 6% rise in online players using an illegal website in the past three months following the royal decree, as well as a 4% increase on deposits made on illegal gaming websites.

In its report, Gaming1 highlighted the results of two major studies. The first from the Belgian Gaming Co..

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