San Diego-based ALT Sports Data has entered into an official betting data partnership with the Formula 1 motor-racing series.
Under the terms of the deal, announced today (28 February), ALT Sports Data becomes the official betting data supplier to Formula 1. The length of the new agreement has not been disclosed.
ALT Sports Data will develop betting-focused, real-time predictive analytics for Formula 1. The data specialist will also supply proprietary data and priced odds solutions for the wagering sector.
Formula 1 said the partnership will help to expand its betting options, with more markets being made available to fans. It added that working with ALT Sports Data will ensure betting data is accurate, consistent and ratified.
Formula 1 eyes greater fan engagement
The series also said the deal will offer fans new ways to interact with the sport, with more betting options to increase engagement with Formula 1.
“Sports betting is an increasingly important part of the global fan ex..