fanatics sportsbook – FairOdds Network

December 31, 2024

DraftKings, Fanatics settle Hermalyn suit

The settlement allows Michael Hermalyn to continue working as VIP president for Fanatics.

A high-profile legal battle between DraftKings and Fanatics Sportsbook is coming to a close. Just before Christmas, the companies reached a settlement in their dispute over executive Michael Hermalyn’s transition from DraftKings to Fanatics.

Reuters reported that the settlement effectively ends the litigation between the parties. It was announced on 22 December and finalised in a filing with the US District Court for the District of Massachusetts. The court dismissed the case with prejudice, which means the issue cannot be legally revisited.

The conflict began earlier this year when Hermalyn, a former senior executive at DraftKings, accepted a position at Fanatics Sportsbook. DraftKings accused Hermalyn of breaching his employment agreement and potentially sharing confidential business strategies and trade secrets with his future employer.

Hermalyn hired to build out VIP base

Fanatics, an eme..

September 12, 2024

Fanatics Sportsbook goes live in Washington, DC

Washington, DC bettors now have a fifth choice for digital wagering, as Fanatics Sportsbook has launched in the nation's capital.
The Fanatics Sportsbook announcement on Thursday (12 September) was the second major one in the US capital this week. On Tuesday, Caesars Sportsbook shared that it will take over the GambetDC kiosks at 53 small-business locations in the District.

Since the DC Council in June decided to open the betting market, Caesars and BetMGM were able to effectively take off the geofences that limited their platforms to special zones and DraftKings and FanDuel have both gone live.

During hearings as the council considered creating a competitive market, Fanatics testified that it was interested in entering the market. The platform is live in neighbouring Maryland and Virginia and Fanatics now has a retail sportsbook at Commanders Field, home of the NFL’s Washington Commanders.

Fanatics’ first deal with a women’s pro team
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September 5, 2024

FanCash links Fanatics Sportsbook to merch business and gives it a leg up

If you log onto the Fanatics merchandise website, you won't find any mention of a sportsbook. If you search the site for 'Fanatics Sportsbook' you'll land on a page full of gift cards and gear. Why? Because just like how legacy casino companies consider their sportsbooks to be amenities – ways to draw in customers – so does Fanatics.
The difference is Fanatics isn’t so much using sports betting to bring customers to its brick-and-mortar locations. Instead, sports betting can drive consumers to buy more gear.

The company’s core digital business is – and has been since the current iteration was founded in 2011 in Jacksonville, Florida – sports merchandise. Founder Michael Rubin has been capitalising on the fan experience for close to 15 years. And that phrase, “the fan experience”, is as critical to the company’s sportsbook mission as it is to any of its other businesses, whether that be team jerseys, trading cards or collectibles.

“The goal is, I think you have ..

August 26, 2024

With NFL kickoff approaching, US sportsbooks gear up for ‘No 1 acquisition” opportunity

Fanatics Sportsbook and FanDuel are the first major US sportsbooks to announce marketing offers ahead of the NFL season. Both are revisiting past successful campaigns in an effort to land new customers.
The lead-up to NFL kickoff is the biggest customer acquisition opportunity of the year for US sportsbooks.

“Football is always the most competitive season,” FanDuel CEO Amy Howe told Yahoo Finance ahead of the 2022 NFL season. “It is the number one acquisition moment for, candidly, all sports betting operators.”

Traditionally, the NFL season accounts for 35% of US sportsbook revenue, according to multiple sources. It is then, by definition, the time of year with the highest customer-acquisition spend. For the period of 1 September 2023-26 December 2023, the Public Gaming Research Institute reported that US sportsbooks spent $237.8m on television advertising. For the same time period, Pennsylvania’s wagering operators claimed about $117m in promotional credits.

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