Tag: iGB@ICE

Werner Becher had a tough act to follow, taking charge of Kambi from Kristian Nylen, but he says it’s been a case of refining an ongoing transformation process to build out a modular product range from a turnkey business.

Speaking in the iGB@ICE studio, he reflects on the first six months of his tenure, including launching for clients in Brazil on 1 January, when the market opened.

Going forward he aims to change the perception of Kambi from a turnkey specialist to a premium sportsbook solutions provider. This increases the supplier’s addressable market, Becher explains

Flexibility is key to the renewed and refreshed Kambi, Becher says. And he admits that Kambi was perhaps too reliant on a small number of partners previously. By offering solutions that allow the sportsbook technology provider to tap into a wider range of clients, there is scope to add far more customers.

Kambi remains a premium proposition

However it remains a premium sports betting product, meaning it’s not l..

We’re talking sports in the iGB@ICE studio, with Adam Sachs, counsel and senior policy advisor at Dentons. Sachs previously acted as chief counsel for MLB’s Kansas City Royals for three years and has been instrumental in helping the team forge relationships with the gaming sector.

In conversation with Brendan Bussmann, managing partner of B Global advisors, Sachs said the team was looking to implement an “esports component” to any deal the team pursues in the future.

“We have a visionary owner in John Sherman with the Royals who saw that a sports stadium can unlock value for the ownership group but can also engage fans and bring them down to an engaging and exciting venue more often than they typically do in a place like Kansas City,” Sachs said of the innovation under way within the team.

Sachs also digs into the challenges faced by sports entities in partnering with the gaming sector, due to the built-in moral-based opposition against gambling.