Welcome to the Weekend Report, where iGB looks at the news that you may have missed across Friday, Saturday and Sunday. This week: Google to lift ban on social casino adverts, NHL players face sports betting harassment and Jackpot.com pens 7-Eleven partnership.
Google to allow targeted social casino adverts
First this week, Google will lift a ban on targeted and personalised adverts for online social casino games. Social casinos will be removed from Google’s restricted ‘Gambling’ sensitive interest category with effect from 4 December.
Effectively, Action Network reports, this will mean adverts for social casinos are allowed to appear on web pages that consumers visit regularly. This covers all forms of social casino including slot, poker and roulette.
Google has not said specifically why it is removing social casino from its exclusion list of advertisers.
It is expected that Google will remove similar restrictions on all other advertisers from March 2025, allowing any company to ..