LiveScore Group chief executive Sam Sadi says the business may turn to generative AI to satisfy sports fans’ insatiable demand for content and admits the operator would not have entered the Dutch igaming market today.
“Betting has moved towards the recreational, socially acceptable way to consume sports,” Sadi tells iGB. “Maybe 10 years ago, people would be betting on one or two types of markets, the winner market or number of goals.
“Now we see a wider distribution of bets into more entertainment-like products [such as] bet builders and SGPs (same game parlays), as [users consume] different types of statistics. People follow the sports in a much deeper way than they used to.”
With this evolution of betting behaviours, users have developed an almost insatiable demand for content Sadi explains. “Producing this, almost to individual needs, is expensive to be able to deliver at scale.”
Like others, LiveScore sees generative AI as a solution to satisfying that consumer demand.
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