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Marketing & affiliates – FairOdds Network

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Weekend Report: First US approval for Beter, STS new sportsbook chief, woman wins $15 million judgment against casino

Welcome to the Weekend Report, where iGB looks at the news that you may have missed across the last few days. This week: Beter gains first US approval, STS names new sportsbook chief and a woman wins a $15 million judgment against a Las Vegas Strip casino.

Beter lands first US approval in New Jersey

Sports betting odds, data and content provider Beter has secured its first approval in the US.

Vendor registration from the New Jersey Department of Gaming Enforcement enables Beter to work with licensed operators in the state. This includes delivering its real-time data and live streams.

The first approved product is its flagship Setka Cup table tennis tournaments. This is already live in New Jersey from Bet365.

Beter arranges over 11,000 Setka Cup matches per month, offering more than 30 betting markets per event. In total, it organises over 46,000 fast-betting events monthly across esports and sports disciplines.

“This is a milestone moment for the Beter team,” CEO Gal Ehrlich said..

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How Rei do Pitaco is following the US DFS to sports betting model in Brazil

One of the first to gain a full licence in the newly regulated Brazil betting market, Rei do Pitaco is hoping to compete against a wave of international entrants. Somewhat following in the footsteps of success stories in the US, CEO Kiko Augusto explains how the company’s strategy differs and how Rei do Pitaco’s daily fantasy sports (DFS) roots have set it up for success.

Rei do Pitaco launched its DFS offering in 2019 with one eye already on the soon-to-be regulated sports betting market in Brazil, which finally launched on 1 January.

It first signed an online sportsbook partnership with Kambi in 2022 – a deal it extended last October as it prepared to transition from a DFS operator to a full-fledged sports betting site.

It is a strategy that has been hugely successful in the US for the two market leaders, FanDuel and DraftKings. Both evolved from DFS-focused operations to sports betting and igaming to the tune of a combined $10.6 billion (£8.2 billion/€9.6 billion) in FY2024 reven..

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Weekend Report: NZ tackles gambling influencers, plus PropSwap-Bally Bet, Ladbrokes-Chester Racecourse deals

Welcome to the Weekend Report, where iGB looks at the news that you may have missed across Friday, Saturday and Sunday.

New Zealand authorities crack down on gambling influencers

First, authorities in New Zealand have launched a crackdown on social media influencers promoting offshore online gambling websites.

According to RNZ, the department of internal affairs (DIA) has issued its first takedown notices of influencers promoting illegal operators. Those that fail to comply could face hefty fines, the DIA warned.

The New Zealand Gambling Act makes it illegal to publish an advertisement for an offshore, unlicensed gambling operator.

“We’ve been investigating this,” director of gambling regulatory services Vicki Scott said. “We will be taking actions in relation to those influencers who are very publicly and clearly breaking the law.”

Malta regulator issues illegal gambling website warning

The Malta Gaming Authority (MGA) is also strengthening its activity to tackle illegal gambl..

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Brazil betting CPI chief demands further laws to restrict online gambling access

Senator Soraya Thronicke, rapporteur of the parliamentary inquiry commission (CPI) on betting in Brazil, has urged politicians to back news bills to restrict consumers' access to online gambling.

Thronicke voiced her concerns at Tuesday’s (25 March) meeting of the betting CPI, which was established in November last year amid increased concerns over the impacts of gambling, ahead of the legal online market launch in Brazil on 1 January.

On Tuesday, Thronicke called upon the congress to establish new laws to restrict the population’s access to online betting sites.

She also criticised the long delay between the initial passing of legislation in 2018 and the final approval in December 2023. Many blamed the proliferation of illegal sites during that period for ongoing concerns over betting addiction in Brazil.

“We need to make it increasingly difficult [to access online betting sites],” Thronicke said at the hearing. “We are here to make amends. We need to legislate to minimise th..

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Finland gambling reform bill enters parliament

Finland’s government has submitted a bill on its proposed new gambling framework to the country’s parliament, raising hopes of hitting online gambling trade body Rahapeliala Ry’s target of passing laws by mid summer.

Presented yesterday (20 March), the bill sets out a new-look gambling market for Finland. The main change in regulations would be opening up the country’s online gambling market to private operators, following in the footsteps of its Nordic peers Sweden and Denmark.

At present, Veikkaus holds a monopoly on online gambling, across lottery and online sports betting and casino games. Should the bill pass in its current form, this setup would stop by the end of 2026. Veikkaus will, however, keep exclusivity for lottery and scratchcards, as well as retail gaming machines and casino games.

Previous guidelines have said operators could apply for licences from 1 January 2026, when the new regulations officially come into effect. This would be with the view of the new-look mar..

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Dutch trade bodies urge more advertising opportunities in new gambling policy

The Licensed Dutch Online Gambling Providers (VNLOK) and Netherlands Online Gambling Association (NOGA) trade bodies have urged the government to allow for more opportunities for gambling advertising among licensed operators, as part of recommendations for new regulations.

Tomorrow (19 March), the government will host a round-table discussion on its proposals for new gambling policy. This will feature input from various stakeholders including a number of licensed operators, trade bodies and regulator Kansspelautoriteit (KSA).

Teun Struycken, minister for legal protection in the Netherlands, revealed in December that the government was working on new policy, with hopes of having a new gambling bill in place by the end of 2025.

In their submission, the industry trade bodies VNLOK and NOGA set out several key points for the government to consider before signing off on new laws. Much of these focus on protecting players from harm and on tackling unlicensed activity.

Advertising must r..

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Brazil Sport Commission to discuss bill banning betting ads this week

On Wednesday (12 March), the Sports Commission (CEsp) will discuss a bill banning fixed-odds betting advertising in Brazil.

The bill, authored by Senator Styvenson Valentim, would amend Article 33 of Law No 13,756/2018, which brought forward regulation for fixed-odds sports betting in Brazil. Article 33 would ban gambling ads across all channels and mediums.

Valentim’s justification for the ban on gambling ads relates to the belief that companies are disregarding restrictions on marketing, particularly towards younger people.

“This proposal is justified in view of the sudden change in the profile of bettors, which is now mostly made up of young people, who have at their disposal, 24 hours a day, with just one click, the possibility of placing bets without any barrier to impulsive behaviour,” Valentim said.

The CEsp will analyse the bill in a meeting starting at 10.30 local time on Wednesday. The proposal will then be sent to the Communication and Digital Law Commission (CCDD), whic..

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Stake to cease UK operations amid Gambling Commission investigation

Stake will exit the UK market next month amid a Gambling Commission investigation into social media advertising from the operator.

The Gambling Commission made the announcement today (12 February) with TGP Europe Limited (TGP), which operates Stake in the UK on a white-label basis, stating they will shut the site down.

The Gambling Commission has launched an investigation into a video distributed widely on social media that displayed Stake’s logo. The video featured an adult entertainment actress outside Nottingham Trent University.

After meeting with the Commission, TGP said it will immediately stop accepting new registrations to Stake’s UK platform and will remove any redirection links to the main Stake website. TGP will complete a full shutdown of the site by 11 March.

TGP has already faced regulatory scrutiny in the UK after being fined £316,250 (€379,430/$393,951) by the Gambling Commission in April 2023 for anti-money laundering (AML) and social responsibility failures.

“Whe..

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ESPN Bet secures DC market access with Monumental Sports partnership

Penn Entertainment is to launch ESPN Bet in Washington DC after securing market access in the US capital through a new partnership with Monumental Sports & Entertainment (MSE).

Effective immediately, the long-term deal enables ESPN Bet to join several other approved online operators already established in DC. These include BetMGM, FanDuel, Caesars, Fanatics and DraftKings.

According to a 14 January statement, ESPN Bet will also become a sports betting partner of MSE and its various sports teams. MSE owns and operates NHL ice hockey team the Washington Capitals, NBA basketball team the Washington Wizards and the Washington Mystics of the WNBA. It also counts several multi-purpose venues among its portfolio of assets.

As part of the agreement, ESPN Bet will work with MSE to enhance the fan experience via an integrated marketing partnership. This multi-channel collaboration will include in-arena and media components, such as features in game broadcasts on MSE-owned Monumental Sports Ne..

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Weekend Report: Entain confident on FY24 earnings, Betfred exits Nevada, Concacaf seeks first betting partner

Welcome to the Weekend Report, where iGB looks at the news that you may have missed across Friday, Saturday and Sunday. This week: Entain confident on FY24 EBITDA guidance, Betfred exits Nevada and Concacaf seeks first betting partner.

Entain reiterates EBITDA guidance for FY24

Entain said it remains confident of EBITDA guidance for FY24 despite taking a hit in the latter part of the year from customer-friendly sports results in the US.

Entain set out full-year targets during its Q3 trading update in October. Here, it said group EBITDA would be at the upper end of a range between £1.04 billion (€1.24 billion/$1.26 billion) and £1.09 billion.

Now, Entain has repeated this guidance despite its BetMGM joint venture in the US being impacted in Q4. Unfavourable sports results meant players won more during the period, which in turn impacted performance.

Entain said BetMGM still expects to post EBITDA of negative $250 million for the full year. This is in line with earlier guidance issue..

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Weekend Report: former Premier League footballer jailed for match-fixing, Zeal celebrates anniversary

Welcome to the Weekend Report, where iGB looks at the news that you may have missed across Friday, Saturday and Sunday. This week: former Premier League footballer jailed for match-fixing, Veikkaus pens Finnish Ice Hockey Association extension and Zeal reaches 25-year milestone.

Former Premier League footballer faces 20 years in jail

A former Chinese footballer who played in the English Premier League for Everton has been jailed for 20 years for match-fixing.

Li Tie, who also managed China’s national team, pleaded guilty in March to taking over $16.0 million (£12.7 million/€15.2 million) in bribes. The BBC reports that Li also admitted to both accepting and offering bribes.

The court said the offences occurred while Li was an assistant coach at the Hebei China Fortune Club, which previously played in the Chinese Super League but was declared defunct last year. Li worked for the club from 2015 until 2021, when he quit as national coach.

Li would accept bribes to select certain play..

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Argentina chamber of deputies approves bill to ban online betting ads

The chamber of deputies in Argentina has approved a bill to ban online betting advertising, with the hopes it will protect children from gambling harms.

In a special session on 27 November, the chamber passed the federal bill by 139 votes to 36. There was also 59 abstentions from the vote in Argentina.

The bill will now go to the senate, which will take into account the views of stakeholders such as Argentinian football clubs before deciding whether to progress the bill further.

Article 8 of the bill bans advertising, promotion and sponsorship of online betting on all communication platforms. This includes digital platforms like social media and outdoor spaces such as public roads.

Additionally, Article 8 prohibits online operators from sponsoring sports teams or athletes. This also includes the use of the company’s name to identify sporting venues such as stadiums or training centres. The promotion of online gambling on signage at such venues would also be banned.

Influencer adv..

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