Marketing regulation – FairOdds Network

March 27, 2025

Brazil betting CPI chief demands further laws to restrict online gambling access

Senator Soraya Thronicke, rapporteur of the parliamentary inquiry commission (CPI) on betting in Brazil, has urged politicians to back news bills to restrict consumers' access to online gambling.

Thronicke voiced her concerns at Tuesday’s (25 March) meeting of the betting CPI, which was established in November last year amid increased concerns over the impacts of gambling, ahead of the legal online market launch in Brazil on 1 January.

On Tuesday, Thronicke called upon the congress to establish new laws to restrict the population’s access to online betting sites.

She also criticised the long delay between the initial passing of legislation in 2018 and the final approval in December 2023. Many blamed the proliferation of illegal sites during that period for ongoing concerns over betting addiction in Brazil.

“We need to make it increasingly difficult [to access online betting sites],” Thronicke said at the hearing. “We are here to make amends. We need to legislate to minimise th..

March 21, 2025

Finland gambling reform bill enters parliament

Finland’s government has submitted a bill on its proposed new gambling framework to the country’s parliament, raising hopes of hitting online gambling trade body Rahapeliala Ry’s target of passing laws by mid summer.

Presented yesterday (20 March), the bill sets out a new-look gambling market for Finland. The main change in regulations would be opening up the country’s online gambling market to private operators, following in the footsteps of its Nordic peers Sweden and Denmark.

At present, Veikkaus holds a monopoly on online gambling, across lottery and online sports betting and casino games. Should the bill pass in its current form, this setup would stop by the end of 2026. Veikkaus will, however, keep exclusivity for lottery and scratchcards, as well as retail gaming machines and casino games.

Previous guidelines have said operators could apply for licences from 1 January 2026, when the new regulations officially come into effect. This would be with the view of the new-look mar..

March 18, 2025

Dutch trade bodies urge more advertising opportunities in new gambling policy

The Licensed Dutch Online Gambling Providers (VNLOK) and Netherlands Online Gambling Association (NOGA) trade bodies have urged the government to allow for more opportunities for gambling advertising among licensed operators, as part of recommendations for new regulations.

Tomorrow (19 March), the government will host a round-table discussion on its proposals for new gambling policy. This will feature input from various stakeholders including a number of licensed operators, trade bodies and regulator Kansspelautoriteit (KSA).

Teun Struycken, minister for legal protection in the Netherlands, revealed in December that the government was working on new policy, with hopes of having a new gambling bill in place by the end of 2025.

In their submission, the industry trade bodies VNLOK and NOGA set out several key points for the government to consider before signing off on new laws. Much of these focus on protecting players from harm and on tackling unlicensed activity.

Advertising must r..

March 10, 2025

Brazil Sport Commission to discuss bill banning betting ads this week

On Wednesday (12 March), the Sports Commission (CEsp) will discuss a bill banning fixed-odds betting advertising in Brazil.

The bill, authored by Senator Styvenson Valentim, would amend Article 33 of Law No 13,756/2018, which brought forward regulation for fixed-odds sports betting in Brazil. Article 33 would ban gambling ads across all channels and mediums.

Valentim’s justification for the ban on gambling ads relates to the belief that companies are disregarding restrictions on marketing, particularly towards younger people.

“This proposal is justified in view of the sudden change in the profile of bettors, which is now mostly made up of young people, who have at their disposal, 24 hours a day, with just one click, the possibility of placing bets without any barrier to impulsive behaviour,” Valentim said.

The CEsp will analyse the bill in a meeting starting at 10.30 local time on Wednesday. The proposal will then be sent to the Communication and Digital Law Commission (CCDD), whic..

February 12, 2025

Stake to cease UK operations amid Gambling Commission investigation

Stake will exit the UK market next month amid a Gambling Commission investigation into social media advertising from the operator.

The Gambling Commission made the announcement today (12 February) with TGP Europe Limited (TGP), which operates Stake in the UK on a white-label basis, stating they will shut the site down.

The Gambling Commission has launched an investigation into a video distributed widely on social media that displayed Stake’s logo. The video featured an adult entertainment actress outside Nottingham Trent University.

After meeting with the Commission, TGP said it will immediately stop accepting new registrations to Stake’s UK platform and will remove any redirection links to the main Stake website. TGP will complete a full shutdown of the site by 11 March.

TGP has already faced regulatory scrutiny in the UK after being fined £316,250 (€379,430/$393,951) by the Gambling Commission in April 2023 for anti-money laundering (AML) and social responsibility failures.

“Whe..

January 10, 2025

2025 predictions: Brazil to remain fluid, adopting novel betting types, sponsorships may be reviewed

How will the gambling sector evolve in 2025? We asked the industry to consider how key trends in 2024 will progress into this year

Ushering in 2025, the sector has hit the ground running in preparation for ICE Barcelona in a couple of weeks. Across the pond a couple of US states have kicked off their legislative sessions this year with bills supporting online gaming launches. But the holiday period provided enough downtime to reflect on ways the gaming industry evolved in 2024 and then consider what will likely dominate the headlines and earnings calls in the year to come.

Brazil’s legal online betting launch captured the most eyes in 2024’s news flow, and how the licensed market will navigate its infancy stages will pique the sector’s interest in coming months. Last summer, 113 operators applied for early-stage licences to enter the market, hoping to be among the first to launch on 1 January.

Brazil’s SPA then awarded 66 approvals at the turn of the year, including 14 full and 52..

December 2, 2024

Argentina chamber of deputies approves bill to ban online betting ads

The chamber of deputies in Argentina has approved a bill to ban online betting advertising, with the hopes it will protect children from gambling harms.

In a special session on 27 November, the chamber passed the federal bill by 139 votes to 36. There was also 59 abstentions from the vote in Argentina.

The bill will now go to the senate, which will take into account the views of stakeholders such as Argentinian football clubs before deciding whether to progress the bill further.

Article 8 of the bill bans advertising, promotion and sponsorship of online betting on all communication platforms. This includes digital platforms like social media and outdoor spaces such as public roads.

Additionally, Article 8 prohibits online operators from sponsoring sports teams or athletes. This also includes the use of the company’s name to identify sporting venues such as stadiums or training centres. The promotion of online gambling on signage at such venues would also be banned.

Influencer adv..

November 25, 2024

Weekend Report: Google to lift social casino advert ban, NHL players reveal sports betting harassment

Welcome to the Weekend Report, where iGB looks at the news that you may have missed across Friday, Saturday and Sunday. This week: Google to lift ban on social casino adverts, NHL players face sports betting harassment and Jackpot.com pens 7-Eleven partnership.

Google to allow targeted social casino adverts

First this week, Google will lift a ban on targeted and personalised adverts for online social casino games. Social casinos will be removed from Google’s restricted ‘Gambling’ sensitive interest category with effect from 4 December.

Effectively, Action Network reports, this will mean adverts for social casinos are allowed to appear on web pages that consumers visit regularly. This covers all forms of social casino including slot, poker and roulette.

Google has not said specifically why it is removing social casino from its exclusion list of advertisers.

It is expected that Google will remove similar restrictions on all other advertisers from March 2025, allowing any company to ..

November 14, 2024

Betting with benefits banned in Brazil pending final approval

Minister for Brazil's Federal Supreme Court Luis Fux has filed an injunction to ban betting via Brazil's Bolsa Familia social welfare cheque. The measure will be put to an emergency session of the Brazilian chamber of deputies today with plans to enforce it effective immediately.

The decision was made after a two-day hearing at the Federal Supreme Court (STF), initiated on Monday 12 November, sought to investigate the impacts of betting in Brazil and determine whether the law governing the upcoming legal market is constitutional.

The STF hearing was called following a request from Brazil’s third biggest trade union, the National Confederation of Trade in Goods, Services and Tourism (CNC), filed an ADI (Ação Direta de Inconstitucionalidade) which is a legal action in Brazil intended to overturn a law that conflicts with the country’s Constitution.

Brazil’s betting sector, which is preparing to receive initial licences shortly, has faced significant backlash from politicia..

October 7, 2024

Weekend Report: Betfred to exit AZ and VA, Canada betting ad bill framework advances, Sorare pleads not guilty

Welcome to the Weekend Report, where iGB looks at the news that you may have missed across Friday, Saturday and Sunday. This week: Betfred confirms closure dates in Arizona and Virginia; Canada sports betting advertising bill framework advances and Sorare pleads not guilty over unlicensed gambling charges.
Betfred stepping back from sports betting in several states
First, Betfred has confirmed it is exiting two more US states by announcing closure dates for its sports betting services in both Arizona and Virginia.

Betfred will cease online operations in Virginia first, with a date of 21 October confirmed by the bookmaker. This will be followed by a shutdown in Arizona a couple of weeks later on 4 November. Customers in both states will have until 10pm local time in each state to access their account and make withdrawal requests.

This confirmation follows Betfred’s exit from several other US states during recent months. It ceased online and retail operations in Colorado on 31 August, ..

September 17, 2024

MLBPI slaps four US operators with name, image and likeness suit for using players in apps, social media

MLB Players Inc (MLBPI), the corporate arm of the Major League Baseball Players Association (MLBPA) has filed lawsuits against DraftKings, Bet365, FanDuel and Underdog Fantasy for unlawfully using the name, image and likeness of several players on their apps and social media accounts.
The suits were filed on Monday (16 September). The DraftKings-Bet365 suit was filed in the US District Court for the Eastern District of Pennsylvania and the FanDuel-Underdog suit was filed in the New York State Supreme Court in Manhattan. Both allege that the bookmakers have used “hundreds” of MLB players’ names and images without proper consent.

The alleged violations apply to bets and promotions on the bookmakers’ apps and posts from their social media accounts. The union described the two companies’ conduct as “outrageous, malicious, and in wilful violation of MLBPI’s rights”.

As a result, the union is seeking an injunction to stop the use of player images as well as compensatory and punitive dam..

September 17, 2024

ICO investigates Sky Bet for unlawfully processing player data

The Information Commissioner’s Office (ICO) has reprimanded Bonne Terre Limited, trading as Sky Betting and Gaming, for an outdated cookie policy that players couldn't opt out of.
The ICO found Sky Bet had used cookies to collect player data and share it with various marketing platforms before players were able to provide their consent and opt in or out of advertising cookies.

A complaint from campaign group Clean Up Gambling was submitted to the ICO, sparking an investigation into whether the Flutter business was deliberately misusing personal data to target vulnerable gamblers.

While Sky Bet was found to have processed data in a way that was “not lawful, transparent or fair”, the ICO said it found no evidence of deliberate misuse.

ICO deputy commissioner Stephen Bonner believes the case should be a lesson to gambling operators as she urged them to reconsider how they process player data.

“Our enforcement action against Sky Betting and Gaming is a warning that there will be..

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Tag: Marketing regulation