Metric Gaming – FairOdds Network

April 4, 2025

Metric Gaming partners with BetZone to enter UK sports betting market

Sportsbook solutions provider Metric Gaming has entered into the UK market by supporting BetZone with the launch of its new sports betting offering.

The UK-facing BetZone sportsbook is now live, operating on technology provided by Metric Gaming. Players are able to wager across a range of sports and events including football, tennis and horse racing.

Metric Gaming said the offering will primarily be racing-first, with a focus on horse racing betting. This will be supported by its in-house racing product, which is being rolled out for the first time.

The new partnership was first revealed in July of last year. Since then, Metric Gaming and BetZone have been working on the new sportsbook ahead of its launch this spring.

BetZone also collaborated with GiG Software for its roll-out in the UK, the operator revealed last month. GiG provided BetZone with its X-Suite technology to support its online offering.

BetZone aims to disrupt ‘crowded’ UK market

Commenting on the launch, BetZone c..

November 30, 2022

Metric partners Racebook HQ for trading services

Sports betting supplier Metric Gaming has partnered with Racebook HQ to offer managed trading services to horse racing operators.

Through the partnership, Racebook HQ will use automated decision makers to offer pricing “on products that are notoriously difficult to trade” across horse racing, greyhound racing and trotting.

“We are extremely excited to announce this partnership and could not have found a better partner in Metric Gaming,” Racebook HQ chief executive Sam Ford said. “Technology is at the core of what we do at Racebook HQ, and Metric Gaming clearly hold the same aspirations to create premium products and services for the global betting and gaming industry.”

Metric Gaming and Racebook HQ: similar outlook

Metric Gaming CEO Keith Hayes said that Metric and Racebook – which is backed by professional racing bettor Zeljko Ranogajec – shared a similar outlook on the global betting landscape.

“RBHQ is the dominant racing provider globally and from our very first conversations,..

October 11, 2022

Metric Gaming to launch B2C sportsbook Bhet

Sports betting supplier Metric Gaming has announced it will launch a B2C sportsbook offering through its wholly owned Bhet subsidiary.

The sportsbook will build on Metric’s previously announced partnership with Lacerta Sports. Lacerta was founded by a team from London-based data betting syndicate and consultancy Starlizard, whose data solution will power the sportsbook’s pricing, risk management and player profiling.

“The pricing will be among the most player-friendly in the industry, and the scope and availability of live in-game wagering will be significantly more innovative and engaging than competitor brands,” said Metric CEO Keith Hayes.

The new venture will be funded through Metric’s latest debt financing round, during which it had raised $15m. Metric said it has received strong “indication of interest” from an unnamed “high-net worth” strategic investor who is seeking to increase the size of the round to $30m and close it out entirely.

“Metric has made significant progress ..

July 19, 2022

Marc Thomas, Metric Gaming COO, on where to find innovation in US sports betting

Thomas speaks to iGB about the sports betting industry and how operators are inevitably going to move towards improved product as marketing spend declines, as well as how clever operators will know the power of cross-channel marketing when retaining customers.

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Tag: Metric Gaming