On 28 December, DraftKings quietly launched a new subscription service, dubbed DraftKings Sportsbook+, for select customers located in New York. The new service, which allows for odds boosts on parlays, is the first of its kind – and it could be the company's tax saviour. But will bettors actually subscribe?
Essentially, Sportsbook+ allows subscribers to get better odds on parlays. Each applicable parlay must be at least two legs and each leg must have odds of -500 or narrower. For each leg added to the parlay, the odds would be improved by 10%. In other words, a two-leg parlay would be boosted 10%, a three-leg bet would be boosted 20% and so on. Parlays with 11 or more legs would be boosted by 100%, or double the original payout. The maximum applicable bet is $25.
The news of the launch was first reported by Sportico on 3 January.
DraftKings said the service would be available to “select, eligible customers” in New York, but didn’t elaborate on specific criteria. The fact t..