Spelinspektionen – FairOdds Network

March 13, 2025

Majority of popular illegal sites use licensed platforms in Sweden, reports ATG

New Q4 research from Aktiebolaget Trav och Galopp (ATG) has suggested 17 out of 20 popular illegal gambling sites use the same platform providers as licensed operators.

Published yesterday (12 March), an ATG-led report covering illegal gambling activity during Q4 in Sweden reported online channelisation was between 69% and 82% during the period.

This is some way below the government’s long-term target of 90%, set in 2019, when the country opened its regulated online gambling market.

Q4 figures are only marginally better than the 70% and 82% range reported by ATG for Q3.

Unlicensed website traffic up tenfold since 2019

Setting out its findings for Q4, ATG said its data suggests traffic to unlicensed sites in Sweden has increased tenfold since regulation in 2019.

As was the case in Q3, channelisation for online casino was much lower than the rate for sports betting. ATG placed casino channelisation at between 59% and 74%, while sports betting was in a range of 79% to 88%.

The ope..

February 21, 2025

Sweden gambling revenue edges up to SEK27.85 billion in 2024

Gambling revenue in Sweden increased 2.65% year-on-year during 2024, driven by growth within the country’s commercial online gaming market.

Total gambling revenue in the 12 months to 31 December 2024 hit SEK27.85 billion (£2.07 billion/€2.49 billion/$2.62 billion). This surpasses the SEK27.13 billion reported in Sweden in the previous year.

Figures published by regulator Spelinspektionen yesterday (20 February) highlight igaming as the stand-out market in Sweden. During the 12-month period, online gambling generated SEK17.84 billion in total revenue, an increase of 5.0% from the 2023 total.

Annual revenue from state lottery and slots also increased 2.2% year-on-year to SEK5.72 billion. On top of this, non-profit games and national lotteries revenue climbed 2.6% to SEK3.70 billion.

Casino Cosmopol closures impact clear to see in Sweden

In other parts of the market, the news was somewhat mixed. Land-based commercial gaming, such as restaurant casinos, saw revenue increase by 4.0% to..

February 3, 2025

Swedish report flags link between loot boxes and problem gambling

A report by Spelinspektionen has found a link between young adults that participated in gambling via video games while under age and risky gambling behaviours.

Published on 29 January, the study looks at the relationship between young people and gambling in Sweden. It focuses on individuals within the 18-24 age group and the results were presented to the government.

The results showed a link between those who started purchasing loot boxes as a minor and those who went on to show problematic gambling behaviours. Of those that purchased loot boxes before the age of 15, 87% displayed risky gambling behaviours as an adult.

Loot boxes and skin gambling on the rise

Among the stand-out findings was the increasing crossover between video games and online gambling. Loot boxes offer players the chance to purchase in-game items via a mystery box, while skin gambling using virtual goods, like player skins, to gamble.

Of all male young adults who took part in the survey, each had experienced ..

November 14, 2024

Q3 online growth fails to offset continued land-based decline in Sweden

Gambling revenue in Sweden hit SEK6.66 billion (£477 million/€574 million/$605 million) in Q3, with growth in the igaming segment failing to offset declines in land-based.

Revenue was 1.3% behind the SEK6.74 billion recorded during Q3 of 2023, Sweden regulator Spelinspektionen reports.

The figure also falls 3.4% short of SEK6.89 billion in Q2 of this year. On top of this, Q3 revenue was the lowest quarterly total since SEK6.58 billion was reported in Sweden in Q1 2023.

Commercial online gambling remains the primary source of gambling revenue in the country by some distance. During Q3, SEK4.33 billion of revenue was reported for this segment, a year-on-year increase of 1.5%. This includes internet-based casino and sports betting activity.

Land-based declines hit Sweden in Q3

However, declines were reported across almost all other sectors of the market. Revenue was down in many core land-based segments, with Svenska Spel’s Casino Cosmopol hit with a 76.5% revenue decline to SEK31 mi..

October 22, 2024

Report: Swedish gambling regulator “not effective enough”, government should clarify black market law

Sweden gambling regulator Spelinspektionen is not doing enough to monitor licensed operators, according to a new report from the National Audit Office (Riksrevisionen). It also calls for the government to improve the law surrounding what is considered an illegal operator.
The report considers the current activities of Spelinspektionen and its performance since Sweden opened its regulated market in 2019. The 97-page publication raises some concerns about the gambling regulator, saying that, at present, it is “not effective enough”.

Primary issues relate to Spelinspektionen’s supervision of the market. According to the report, these efforts are not effective enough to meet the expectations of the government, as it set out when the market was launched in January 2019.

Law on black market is unclear – give regulator more powers
However, the report does not limit its concerns solely to Spelinspektionen. It also raises some criticism over how the government has acted in the period since r..

October 2, 2024

Sweden channelisation rate at 86% according to Spelinspektionen report

Sweden gambling regulator Spelinspektionen has placed the country’s online channelisation rate at 86%; higher than operator estimates and some way above the previous year’s figure.
Detailed in a new report, the Sweden channelisation rate applies to the online gambling market in 2023.

The latest rate surpasses the 77% Spelinspektionen reported for 2022. It is also above forecasts from several operators local including Aktiebolaget Trav och Galopp, which in March estimated a rate of between 69% and 82%.

Unlicensed turnover hits SEK2.5bn
The regulator estimates black market sites generated SEK2.5bn (£183.5m/€220.2m/$243.3m) in turnover in 2023, compared to SEK17.3bn for licensed operators.

However, estimates are based on the assumption that players are wagering the same amount per visit across both unlicensed and licensed operators, which the regulator itself said may not be the case.

The regulator used several methods to come up with the channelisation rate, with 86% representing t..

September 14, 2023

Sweden gambling regulator nets funding boost

Sweden’s gambling regulator, Spelinspektionen, is set for a funding boost to ensure it meets Europe-wide commitments to counter match-fixing.

The government plans to increase Spelinspektionen’s (SGA) budget over the next three years. It is to receive SEK10.8m ($970K/€900K/£780K) in increased funding in 2024. It will then receive SEK15.6m in 2025 and SEK18.6m in 2026.

The grant will ensure Sweden meets the requirements of the Macolin Convention of the Council of Europe regarding the manipulation of results in sports, the government said.

The increased budget will also assist the body in restricting illegal gambling, with plans unveiled to work more closely with the Finansinspektionen financial supervisory authority.

The government intends to propose an increase in Finansinspektionen’s allocation by SEK4.5m starting in 2024. This cash will strengthen the authority’s cooperation with SGA in order to block payments to illegal gambling operations.

The proposals are based on an agreeme..

June 19, 2023

Sweden’s channelisation rate at “critically low” 77%

A report published by Sweden's Online Gaming Industry Association (BOS) has revealed that 77% of Sweden's online gaming market is channelised, a percentage the association called “critically low”.

Sweden’s channelisation goal – the percentage of licensed gaming offerings it wishes to have on the market – is currently set at 90%.

BOS commissioned Swedish survey organisation SKOP to analyse channelisation rates for online gaming in the country, looking at specific categories such as sports betting and online casino.

Gustaf Hoffstedt, secretary-general at BOS, emphasised the seriousness of the low channelisation rate.

“There is no doubt that the Swedish licensing system is in a serious situation,” said Hoffstedt. “Far too much power has been spent on the part of the state to force the licensed gambling companies to implement measures that have not been well received by gambling consumers.”

He added that reversing this development would require the regulator, Spelinspektione..

September 23, 2022

Sweden to open applications for B2B licences on 1 March

Sweden will open its application process for B2B supplier licences on 1 March 2023, regulator Spelinspektionen has announced, despite the fact the bill to implement these licences has not yet passed the legislature.

Currently, the bill to implement gambling software licences has not yet become law. The measure was proposed by the government in an effort to increase the level of channelisation in the Swedish market, but has not yet gone to a vote in the Riksdag.

While the results of Sweden’s recent election mean that the government that introduced the bill no longer holds a majority, Spelinspektionen said it was still working to ensure the bill could come into effect as planned if it is passed. The text of the bill says that the new licence regime will come into force on 1 July 2023.

In order to do this, it has now said that it will open applications for licences from 1 March 2023 and encouraged suppliers to prepare applications to be submitted from this date.

The regulator said the..

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Tag: Spelinspektionen