Across the globe, state lotteries have opportunities to move into sports betting, but doing so will create new challenges that only a few may be capable of addressing. How can they go about creating a thriving sportsbook? By Jari Vähänen
On a global scale, lotteries are a diverse group of companies. There are huge differences between the operators, with very few unifying features.
Jari Vähänen
Broadly speaking, the common thing that binds them is their exclusive right to run lottery games. Yet when looking at the World Lottery Association’s membership, not all companies even have this monopoly position. However, in this article, I will focus on lottery companies that operate at scale, namely state lotteries.
Lotteries as a monopoly
The term “state lotteries” refers to the fact that these companies were originally under the direct control of the state and sold lottery games. Most lotteries originally sold scratchcards and lotto (or draw-based games). It is only in the past three d..
