The Philadelphia Eagles weren't the only winners this past Super Bowl weekend. According to initial data, legal sportsbook operators saw a 14% increase in active accounts over last year.
Compliance and geolocation tech supplier GeoComply released its annual data report after the game on Sunday (9 February). The top-line news was a 14% year-on-year increase in active legal online sports betting accounts.
This is welcome news for the industry, especially given that there were no new markets launched for this year’s game. Missouri voters legalised sports betting there last November but the market has yet to launch. Over the course of the weekend, GeoComply said there were 724,400 new accounts created from 12am Saturday (8 February) through the end of the game Sunday night.
The other big takeaway from the report was the growth rate of active users in states that have taken action against illegal operators.
No markets or numbers were given, but user growth in states that have ta..