LeoVegas Group is expanding its presence in Germany by launching a sports betting offering to run alongside its existing online casino vertical in the country.
Announced today (29 November), the sportsbook will be accessible across all 16 states in Germany. Sports betting will be available on the LeoVegas.de website, which already offers online slots to players in the country.
The operator will promote the new offering via a nationwide marketing campaign that will launch in December. Entitled ‘Thrill Seeker’ this will run across various platforms including TV and affiliates.
LeoVegas has been running online slots under its German gaming licence that was issued in March last year. The licence was issued to LVSports Limited, an entity of LeoVegas Group.
“Launching our sportsbook offering in Germany is a very exciting step for LeoVegas Group as we continue to grow and strengthen our foothold,” LeoVegas Group CEO Gustaf Hagman said.
“Germany is one of Europe’s great sports powerhouses..