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January 28, 2025 – FairOdds Network
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Daily Archives: January 28, 2025

January 28, 2025

iGB@ICE: Rei do Pitaco CEO Kiko Augusto on the pivot from fantasy to sports betting

Kiko Augusto, CEO of Rei do Pitaco, shares insights with iGB@ICE on the company’s journey from a daily fantasy sports (DFS) platform to becoming one of the 14 fully-licensed sports betting operators in Brazil.

Drawing inspiration from the examples of DFS-turned-sports betting giants DraftKings and FanDuel in the US, Rei do Pitaco has built a tech-driven product tailored to Brazilian users.

With a strong user base migrated from fantasy sports, Rei do Pitaco is aiming to utilise its DFS origins to deliver an entertaining Brazilian sports betting experience.

“Back when we started the company in 2019, there was no daily fantasy for cash prizes as there were in the US,” Augusto explains to host Katie Goldfinch.

“We followed the playbook of DraftKings and FanDuel. “We’re going to acquire a lot of customers that play fantasy sports for cash prizes and now we’re in the regulated market with a big user base of customers that like sports.”

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January 28, 2025

iGB@ICE: The intersection of sports and gaming with Brendan Bussmann and Adam Sachs

We’re talking sports in the iGB@ICE studio, with Adam Sachs, counsel and senior policy advisor at Dentons. Sachs previously acted as chief counsel for MLB’s Kansas City Royals for three years and has been instrumental in helping the team forge relationships with the gaming sector.

In conversation with Brendan Bussmann, managing partner of B Global advisors, Sachs said the team was looking to implement an “esports component” to any deal the team pursues in the future.

“We have a visionary owner in John Sherman with the Royals who saw that a sports stadium can unlock value for the ownership group but can also engage fans and bring them down to an engaging and exciting venue more often than they typically do in a place like Kansas City,” Sachs said of the innovation under way within the team.

Sachs also digs into the challenges faced by sports entities in partnering with the gaming sector, due to the built-in moral-based opposition against gambling.

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